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Wind River Offers MontaVista Trade-Ins

by Peter Krass

April 13, 2006

It's pretty quiet out there--what with everyone recuperating after EclipseCon, MultiCore, ESC, DSO World, and a few others I can't recall--so this is a good time to catch up on an April 5 announcement. That day Wind River announced a trade-in program for companies shipping devices that run MontaVista's Linux.

According to Wind River, the trade-in program offers a safe migration strategy for companies that commit to developing their next project on a Wind River device software platform. More details on this Wind River press release.

This could explain why one of DSO.com's regular contributors got such a chilly reception from MontaVista earlier this week. Our writer is working on a story about an important aspect of DSO adoption (watch for his story soon) and wanted to get someone from MV to go on the record. But a key MV marketing manager refused, saying his company would not be part of any effort that used the term DSO. DSO, the manager told our writer, is a mere marketing term and part of an attempt to "bamboozle" (his word) the industry. Gee, and to think we wanted to get their side of the story!

Posted at 04:10 PM



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