I'm just back from Wind River's worldwide user conference, where, a year ago, this site was launched. Here, then, are some observations as we enter DSO.com, Year Two:
* DSO is real. An article in the May 13 Economist quotes Tim O'Reilly, who came up with "Web 2.0," saying: "We think of ourselves as an enzyme. When we see something coalescing, we give it a name." Same deal with DSO, IMHO. Something--actually, quite a lot of things--coalesced, and Wind River put a name on it. Those who snipe with "Old wine, new bottle" are simply wrong. The user conference featured a panel discussion with knowlegeable representatives from Smith's, Motorola, and Philips; they certainly didn't have any doubts about DSO's veracity.
* DSO is growing. With the announcement of Wind's Management Services, we now have DSO pushing out to devices that have already been deployed in the field. For competing vendors, the market has become a moving target, and they'll need to scramble to keep pace.
* But not everybody knows about it yet. John Bruggeman, chief marketing officer at Wind River, acknowledged this in his opening presentation. Bruggeman said the No. 1 question he gets asked by customers is, "What is DSO? And how is it different than embedded?" Spreading the word is taking a while.
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